Brazilian Street Cleaner advertisement
More and more advertisements are mini feel-good stories, or created on that Nike sensibility of building a vision of how things oughta be, with the theory that that vision becomes the brand. Not all brands are successful at tying their actual products or name to the ads, so instead the ads simply promote their feel good message.
So, has marketing co-opted the message... or has the message co-opted the ad?
I have opinions on things and I like to talk about them.
3 comments:
In cynically viewing advertisements, I also see lots of disconnect between the content of commercials and the product they're trying to hawk.
Equally or more noticable to me, though, is the tendency towards commercials trying to be fashionably funny/entertaining in a way that, again, nothing to do with the product.
That is, many adds consist of a generic slice of modern, edgy/youthful humour... followed by a product logo at the end. "We've made you chuckle lightly, buy our sanitizing product!"
Companies are always selling something more than the product, whether it be a life philosophy, social/economic status, or just the vague notion that, Yes consumer, you ARE hip.
'many ads'
and all the other grammatical errors, too.
Post a Comment